This paper examines the challenges of monetizing new services in today’s highly competitive economy. In industries as diverse as high tech, financial services, and telecommunications, companies such as yours are rapidly changing their business models and launching new hyperconnected services – via the Internet and wireless networks. The paper concentrates first on identifying the cross industry drivers for changing business models – from product commoditization to better-informed customers – in this new service economy. Second, it explains the business process changes and systems challenges you need to prepare for when launching new service-based business models, such as radically different pricing strategies and larger volumes of transactions. Finally, it proposes solutions for how to achieve these goals and how SAP can assist you.