In 2008, the business intelligence (BI) tools market reached $7.8 billion in software license and maintenance revenue. The market growth of 10.6% in 2008 surpassed previous IDC projections, as spending by organizations of all sizes continued. Organizations are focusing on BI and analytics projects that help reduce costs or retain customers. There is growing evidence that more pervasive BI and analytics have a direct impact on competitiveness. Better decision making is more important when resources become restricted during a recession, so BI and analytics projects will still appeal to management. However, justifying large capital outlays for software will be challenging unless short-term benefits can be directly correlated with the investment. As more incremental projects are undertaken, it will be important to execute these projects within the long-term strategic plan of organizationwide decision management.