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Definitive Guide to Marketing Metrics and Analytics
| Published: |
Jul 31, 2012 |
| Type: |
White Paper |
| Length: |
70 pages |
Download this 70-page, all-encompassing guide to learn: - The right metrics for understanding and interpreting marketing results
- Why measuring marketing programs is difficult, and how to do it correctly and efficiently
- Revenue metrics that get the executives' attention and prove marketing ROI
- The critical elements of a marketing dashboard
- And much, much more!
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