Retail

Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.

Christmas shopping on the Internet has come of age. In fact, 2011 was its debutante year. Last year, consumers embraced e-commerce with enthusiasm, and retailers reaped the rewards. Here's our recap of 2011 along with some predictions for 2012.

Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.

This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.

This white paper outlines 7 key insights from year-over-year data on the 2011 US holiday season. Read on to learn more about key metrics in the holiday season including clicks, advertising, search advertising and more.

In the Kenshoo 2012 best practices tip sheet for the US, we explore the numbers for the holiday season including advertising, search engine advertising, impressions, clicks and much more.

Verizon Wireless Achieves Business Success with Problem-free iPhone 4 Launch

It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.

Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.

In the third installment of our Best Practices series, we talk to retailers about the various strategies they use to deal with excess stock.

Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.

Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.

While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.

Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.

If you're an online merchant, finding the right long-term Email Service Provider (ESP) is absolutely critical to your success. Your revenue depends on it!

Across all businesses, they would like nothing better than to know what their customers like. How old are they? What do they like? Structured customer intelligence was the primary currency and see how social interaction enhances engagement.

Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns using IBM's business analytics to increase productivity.

Learn how to create a differentiated shopping experience using customer analytics. Learn from 3 key panelists who will show their expertise in in by gaining insight into customer perceptions, predict and influencing customer actions and more.

Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Watch this webinar and learn about IBM's customer analytics and how it can help serve you.

Retailers are faced with many challenges on how to motivate their customers to engage in favorable shopping behavior. Join this session to hear how IBM is helping retailers apply advanced merchandise info to predict buying behavior.

Smart, dynamic and ambitious retailers like you know that good systems and processes are key to growing a business. Learn about commerce acceleration and the keys to it's framework.

If you're a small business selling inventory then you are sure to have come across some of the pitfalls it entails, but getting it right could be more important than you think. Read on to learn the 10 reasons why accurate inventory is important.

If you're frequently purchasing new stock from vendors and fulfilling multiple orders yourself every day then it is essential that you have a good purchasing process in place. Read on to learn 14 reasons why placing purchase orders are so important.

This is a series of 5 papers giving an Industry POV for analytics (Banking, Insurance, Government, Telecommunications, Retail). These papers extends from Smarter Computing Industry papers with a deeper look at analytics.

Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.