Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
White Paper Published By: Jive Software
Published Date: Feb 04, 2013
Discover the power of the Social Intranet and how businesses today can work smarter, not harder. Learn how to increase work productivity and drive revenue through enterprise collaboration and communication.
Read why the emergence of speech analytics will continue to help organizations realize value in this Research Perspective from Ventana Research, sponsored by Interactive Intelligence.
Read what you can do to successfully move your customer care infrastructure to the cloud, from J.R. Simmons of COMgroup, Inc. and Jason Alley of Interactive Intelligence.
White Paper Published By: Success Factors
Published Date: Aug 22, 2012
How important is effective compensation management in terms of motivating your workforce? Plenty. Compensation has consistently remained one of the top five job-satisfaction factors considered most important to employees.
White Paper Published By: CodeBaby
Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
White Paper Published By: IBM
Published Date: Oct 03, 2012
This white paper from IBM showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
White Paper Published By: IBM
Published Date: Oct 01, 2012
Cars.com uses IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers.
White Paper Published By: IBM
Published Date: Oct 01, 2012
CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.
White Paper Published By: SAS
Published Date: Mar 01, 2012
Learn about the emerging best practices for mobile BI usage and the framework by which you can assess your own management capabilities for enterprise mobile BI adoption.
White Paper Published By: SAS
Published Date: Mar 01, 2012
This white paper provides a top-level overview explaining what business analytics can do for your company - and the 8 key steps to accelerating product innovation, optimizing pricing and discovering drivers of financial performance.
For data centers looking to get the maximum performance from Flash-based storage supporting their virtual infrastructure, the RamSan-720 should be given strong consideration.
Case Study Published By: Absolute Software
Published Date: Feb 10, 2012
The story of val Verde will help schools innovate better, streamline purchasing, increase cost-efficiencies, and ultimately, provide staff and students with a fleet of optimally running devices.
